The Agile Approach has good post today about the top ten trends for the enterprise as related to Drupal. These include:

1. Drupal Product Development
2. Scalability
3. Consumer Drupal
4. Security
5. User Experience
6. Features
7. Semantic Web
8. The Cloud
9. Deployment Improvements
10. Flexible Architecture

A huge part Superclean's web design service is educating clients about how to score organically in the search engines like Google, Yahoo!, and Bing. While much of the SEO effort is built-in to the website itself, after launch it is important to keep monitoring and adjusting the site to hit the keyword and phrase targets. It is an ongoing process.

Google, Yahoo!, and Bing all offer "Webmaster Tools" that help us see what the search engines are seeing: which keywords are standing out, if the robot spiders are having trouble accessing certain files, what other sites are linking back into the target site, and more.

But the most crucial skill is deciding on which keywords and phrases to target in the first place! Google's new Search-based Keyword Tool (sktool) is extremely helpful here, and anyone can use it. It helps you determine which keyword searches are relevant to your site and how often they are searched (# per month.)

Assortment of clean, corporate Drupal themes

Most Drupal sites and themes blog or community orientated (very "Web 2.0") and not very themes for corporate or professional sites. Transforming the power of Drupal into business-oriented sites is, we feel, our specialty. Superclean's Drupal theme designs give you all of the power of Drupal and also the custom, professional design to best represent your company.

The Market Outperformer is an investment newsletter site built on the Inove theme. Yeskey Real Estate (under construction) is being developed with Analytic. Omega Termite and Pest Control is loosely based on Nitobe. Citation Solutions started from Andreas.

Custom Drupal Themes for Artists and Musicians

Superclean has the distinct pleasure of designing and maintaining the website of our favorite musician in the world -- Danny Barnes. The Barnes site was built from the Acquia Slate theme, as was this site for a well-known plein air artist in Marin.

Notice they don't look very much alike. The dark and light colors were inverted on the Barnes site during development while the plein air paintings stand out better on the dark background. The Barnes site also folds in some 3rd party elements (email signups and media players from Topspin) and also features custom map pointers in the gig map.

Custom Drupal Theme Designs with Transparency Effects

"Transparent" Drupal theme design is getting very popular with Superclean clients. America's Cup Alameda is based upon A Cold Day, a theme we discovered at Drupal.org. St. Thomas Real Estate is a custom, search engine optimized theme created in collaboration with Basic Magic (our friend in Buffalo.)

We have some more transparent theme designs in the pipeline right now.

4 web designs built on the same Drupal theme

Many of our early Drupal sites (Drupal 4 and 5) were derived from Blue Marine, one of the default themes that still "ships" with Drupal. All four of the above sites -- Boeger Web, MCC Water, Jake Schepps, and gfire -- all started with Blue Marine but then got advanced navigation treatments and other customizations to make them almost unrecognizable from the original.

Superclean Web Design has always been actively involved in Alameda, the Island City off the coast of Oakland, California.

Our most recent community project was AlamedaPointInfo.com (portfolio page | case study), a grass-roots project that set out to "rise above the spin" and serve as the repository of factual information during a very dramatic campaign. The project was very successful, as our side collected 85% of the vote while being ouspent exponentially.

Superclean also donated a website to LumPTA.com, our local elementary school. We have other community sites in the works, including an effort to bring the America's Cup sailing races to Alameda, and a swimming community site AquaticsFan.com (which might be pulled into a newer all-sports encompassing site for Alameda) because we are involved with the swimming world.

Local client sites include: The BayAreaFlooringSuperstore, Omega Pest Control (based in Oakland but locally owned), Avalon Village (a local effort to help the elderly live independently), Policy West (boutique law firm), and the Oakland Yacht Club (currently under construction).

While we have clients all over the United States --- from Washington State to the U.S.V.I. --- we really want to do more business locally. Superclean hopes that more Alameda businesses and organizations will recognize our capabilities, successes, and commitment to Alameda. As one of our favorite clients always says: we are all in this together.

The Market Outperformer - Newsletter Subscriptions Integrating Ubercart (e-commerce), Paypal, and MailChimp.

GOALS

We needed to create new brand and website for The Market Outperformer, a financial newsletter. The client had very specific directives for design and functionality and we wanted it to work with Drupal. Maximizing SEO was also a primary goal, and client also had expectations to advertise online.

FEATURES

• Post Newsletters (in PDF format) for members only.
• Post sample newsletters for prospects, who must submit their email address to view.
• Signups get placed on one of two email lists - Guests or Members.
• Integrated with MailChimp system.
• eCommerce, created with Ubercart, utilizes Paypal.
• Client can update several types of charts on the webpages.
• Client can continually add select news stories/links, usually about ETF's.
• Toggle/expand FAQs page.
• Client is utilizing Google Adwords to advertise online.

RESULTS

Site launched recently so traffic is till light, but it is already #1 on Google, Yahoo, and Bing for primary target search phrase. The site has already made some sales and started getting additions to the email lists.

e*Poly Star Films - Using Drupal for New Corporate Website

GOALS

e*Poly Star has existed for years selling custom plastics to government entities, and was starting the process of developing a new Business-to-Business (B2B) side of the company in addition to existing Business-to-Government (B2G). We needed to convey the relevant industries, the line of products, and the custom capabilities and strengths of the company.

FEATURES

• Superclean conducted onsite photo shoot.
• Animated slideshows.
• Built-in Search Engine Optimization.
• Pages are print-friendly and can be generated as PDF's, helping to streamline the marketing effort for the sales force.
• Custom "switch pages" to help separate B2B and B2G services at Trash-Can-Liners.com, Custom-Plastic-Bags.com, and Custom-Plastic-Films-Products.com

RESULTS

Traffic has been steadily increasing and new leads are coming in through the site's contact form. E*Poly Star would benefit from dynamic content.

Citation Solutions - Online Brochure with Drupal and Lightbox

GOALS

GoCitation.com is the third site that Superclean has built for this client (the others are sfaircraft.com and aircraftvirtualtours.com). Citation aircraft modifications has become his core business, so we needed a way to show the modifications available and convey the benefits.

FEATURES

• Converted factor PDF brochures to images with custom headers/footers.
• Display brochure in "book" form with Lightbox galleries for images and specs.
• Built-in SEO and enhanced performance caching.

RESULTS

Site is steadily building traffic in a very tough economy for private aircraft. Shows up well on the searches and loads EXTREMELY FAST thanks to enhanced performance features.